A Paradigm Shift in Capacity Building: The Inaugural Yetu Boot Camp.

The inaugural Yetu ‘Boot Camp’ was held between 26th to 29th June at Naivasha. The event attracted   15 local CSO’s drawn from such themes as education, health, women and youth empowerment. These were finalists of YETU‘s previous call for applications. The aim of this call was to provide technical and financial support to strengthen local CSO’s in community engagement and in local fundraising. The boot camp is envisioned to support CSOs acquire the minimum skills needed prior to launching their campaigns in the market. The highly practical program offers support in form of coaching, mentoring and peer learning through a “twinning” approach.

The selected CSOs included; Association for the Physically Disabled of Kenya(APDK), Association of Media Women in Kenya (AMWIK), Federation of Deaf Women(FEDWEN), Jani Jipya Initiative, Kenya Women Holding, Mathare Youth Sports Association (MYSA) Kenya, Nairobits Trust, National Organization of Peer Educators(NOPE) Kenya, The Youth Banner, Vijana Amani Pamoja, Young Women’s Christian Association(YWCA) Kenya, Moving The Goalposts, Transforming Youth Sports Association(TYSA), Kenya Climate Women Justice and Missing Child Kenya.

The three-day boot camp saw participants trained on a wide range of topics including; engagement of corporates and high-net worth individuals, developing effective communication strategies, setting up and executing successful fundraising campaigns and digital media. AKF’s Head of Strategic Communications, Ms. Dilafruz Khonikboyeva kept participants’ eager to learn by introducing a concept of Drip marketing which was fairly new in this market. It was interesting to learn from her experience which had resulted in raising US$500,000 towards supporting AKF’s causes.

Other guest speakers included; Stanley Kamau (CEO Ahadi Trust), Anastasia Mutisya (ICM), Mike Muchilwa (ICM and KAFP Chair), Rosemary Mutunkei (Yetu), Philip Ogola (Digital Humanitarian), Matt Roberts-Davies (Mchanga) and Michael Owigar(SteadFirst). Most of the participants expressed positive sentiments at the end of the boot camp. Geoffrey Sakwa, Resource Mobilisation Manager for MYSA noted, “This year, we set out to do a local fundraising campaign and this boot camp has given me the strategies and insights on how to do exactly that”.

The General Manager of Kenya Women Holding, Makena Mworia said, “The boot camp, though intense, has really helped us learn the different ways we can make our programmes sustainable in the long run. Apart from the learning, we have also networked and built relationships with other CSOs”.

Aside from the intensive boot camp sessions, the networking over a bonfire was well-deserved given the intensity of the workshops and the cold of Naivasha. The participants also got a rare treat of a site of hippos at the Lake Naivasha environs. This was a much-needed break from the intensive sessions the participants had been engaged in.

Over the next couple of weeks, the YETU team and selected mentors will follow up on the progress of the CSOs while offering them support to ensure they implement agreed objectives are implemented in their fundraising campaigns.

The Bootcamp is a critical contributor to the Capacity building, one of YETU’s key components aimed at building organizational sustainability and strengthening local civil society organizations (CSOs) in Kenya to cultivate a culture of community philanthropy through local fundraising initiatives.

Find out more details on the CSO campaigns here.


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